the creative and the message

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The Importance of the Message and the Creative

Your presentation, known as the creative, along with the message are very important. An advertising and/or PR campaign is only as good as 'the message' that is being advertised or communicated. This must also be strategic.

The Creative:

The Message should:

Be Clear

Speak to your Target Audience

Be Relative

Inform and Inspire

End with a 'Clear Call to Action'

The Call to Action 'method of contact' should be clear

The Creative should Be Professionally Produced

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